Adrenaline, an experience-design agency and consulting firm, creates and implements holistic brand strategies for retail environments throughout the U.S. The firm’s comprehensive services coalesce branding, advertising, technology, culture and physical environments to convert brand affection and loyalty into action and results. Adrenaline has a market-leading position in the financial services industry, supporting banks and credit unions with brand strategy, branch network design and digital solutions.
Caltius Structured Capital provided subordinated debt, preferred equity and common equity, co-investing with Adrenaline’s management team in its buyout of the company from NewGround International, Inc.
“We chose to partner with Caltius as they have deep experience and expertise in investing in and partnering with human capital businesses. This was readily apparent as they quickly understood our business and appreciated the opportunity to work with us to grow Adrenaline to the next level.”
Sean Keathley, CEO, Adrenaline