Caltius Structured Capital Quenches Thirst With Health-Ade Investment
October 17, 2023
LOS ANGELES, CA. – October 17, 2023 – Caltius Structured Capital (“Caltius”) is pleased to announce the closing of a debt and equity investment in Torrance, CA – based Health-Ade in partnership with existing investors First Beverage Group (“First Bev”) and Manna Tree Partners (“Manna Tree”). The financing was used to refinance existing debt and provide capital for future growth.
Health-Ade is one of the fastest growing brands in the digestive health beverage industry, having achieved the most share growth and household penetration growth of all kombucha brands in the latest 52 weeks and becoming the second-largest kombucha brand earlier this year. This year, the brand launched its consumers’ four favorite flavors of its organic kombucha in aluminum cans and can multipacks, expanding the versatility and usage occasions of the popular beverage beyond its core 16 oz glass bottle offering as it seeks to transform beverage calories in America towards better-for-you options. Boasting all organic and real food ingredients, living probiotics, 15 different mouth-watering flavors, natural antioxidants, and gut-healthy acids, Health-Ade Kombucha is on a mission to make gut health accessible to all. The company also embarked on multi-year, landmark partnerships with the Los Angeles Dodgers, Ryan Seacrest, and iHeart Media this year to help introduce the benefits of Health-Ade Kombucha to more audiences and contribute to the growth momentum.
Since its founding in Southern California in 2012, the brand has expanded nationwide and now sells in over 65,000 stores including Whole Foods Market, Sprouts, Safeway/Albertsons, Kroger, Publix, and Target.
“Caltius worked quickly and efficiently to provide a financing package that met the needs of the company,“ said Chris Lansing, CEO of Health-Ade. “We enjoyed working with Caltius throughout the investment process and look forward to our partnership in the years to come.”
“We are thrilled to be working with Health-Ade, First Bev, and Manna Tree to help them achieve their growth plans,” said Rick Shuart, Managing Director of Caltius. “Throughout diligence, we were impressed by the quality of Health-Ade’s management team, the company’s strong market position and its impressive lineup of well regarded products. We look forward to seeing Health-Ade continue its expansion as it reaches more consumers with its ‘happier gut’ message.”