Caltius Structured Capital Closed Debt & Equity Investment in Adrenaline, LLC

November 6, 2018

Los Angeles, CA, November 2018 – We are pleased to announce the closing of a structured capital investment in Adrenaline, LLC (“Adrenaline”) in support of its management buyout from NewGround International, Inc. Caltius provided subordinated debt, preferred equity and common equity, co-investing with Adrenaline’s senior management team.

Adrenaline, an experience-design agency and consulting firm, creates and implements holistic brand strategies for retail environments throughout the U.S. The firm’s comprehensive services coalesce branding, advertising, technology, culture and physical environments to convert brand affection and loyalty into action and results. Adrenaline has a market-leading position in the financial services industry, supporting banks and credit unions with brand strategy, branch network design and digital solutions. Adrenaline is headquartered in Atlanta, GA, with significant operations in Portsmouth, NH.

“We chose to partner with Caltius as they have deep experience and expertise in investing in and partnering with human capital businesses,” noted Sean Keathley, CEO of Adrenaline. “This was readily apparent as they quickly understood our business and appreciated the opportunity to work with us to grow Adrenaline to the next level.”

“Adrenaline offers a unique solution to its clients, with a team that provides thought leadership and actionable solutions in the branding and physical retail environment vertical,” said Gavin Bates, managing director of Caltius Structured Capital. “We are excited about Adrenaline’s future and working with its creative, proven team.”