Electra Bicycle Company is a leading brand in the leisure segment of the bicycle industry. Founded in 1993, Electra designs and markets leisure bicycles, specializing in the sale of adult and children’s leisure bicycles as well as related parts, accessories and apparel.
San Diego, California
“The Caltius Equity team served as true partners to us over the years as we worked closely together to develop and execute on our growth strategies. Caltius Equity was especially helpful in their analysis and development of Electra’s sales structure and sales strategies that differed by geographic location.”
Skip Hess, Chief Executive Officer, Electra Bicycle Company, LLC